Residential vibes…
Changsha Beichen was the third residential store format deployed in China after the pilot stores in Guangzhou and Chengdu. The challenging site required a design that re-looked at our bar experience in the round. The residential store format focuses on coffee education and the slow coffee experience. We worked closely with operations and R&D teams to find efficient and new ways to integrate our equipment and routines in the most compact bar experience for the time. The barista and the slow coffee bar were carefully orchestrated so we could create a strong visual relationship from outside to inside.
Role: Lead Designer
Area: 235 SQM.
