Enjoy the theatre of food
Step into an intimate setting where theatre and food meet. The romance of antique balconies, get close to the drama while being surrounded by the artistry of the menu unfolding in front of your eyes.
Atto Primo is a full service F&B concept that includes both interior design and branding to include logo and menu design. A true turn-key design that allowed a dive deep into the retail experience across multiple touchpoints. The concept romanticizes the theater of food by celebrating the different culinary arts from the kitchen, to cocktails and the pizza bar. The restaurant is also divided into 3 unique dining spaces that conceptually and experientially connect to Italian culture and theatre.
The Michelin rated Italian restaurant was opened in Shanghai in the historic Bund 5 along the waterfront of the Huang river. It was an experiment for Yum brands in China to diversify there business and explore some key strategic relationships across other F&B business models.
The project was awarded the global Silver A’ Design Award for outstanding interior design in 2016.
Role: Lead designer
Area: 460 SQM.
Client: Yum Brands
Built: 2015.4
