Shanghai Renovation
A high transaction store in the heart of Shanghai presented a unique opportunity to celebrate Reserve in an unconventional way. The design solution brings the Reserve bar experience front and center. Customers are greeted with iconic architecture combine with rich textured materials to define the bar and its stairway to the 2nd floor cafe. Careful consideration to branding and a peek-a-boo moment at the mall’s exterior draws customers to the store. Once inside the space creates a cozy nook to see and be seen.
Design Manager: Shabnam Sadoughian
Store Designer: Bruce Williamson
Area: 204 SQM. (2 Story)
Built: 2021.12
