Brew Bar

In 2017 i was asked to lead a team connecting various stakeholders in the business to design a slow coffee experience for our stores across China. A way to adapt the current portfolio that was both cost effective and high impact to drives business.

Starbucks China wanted to grow coffee knowledge and education across the country and thus the brew bar program was born…

Please watch the video highlights of the program below.

 
 

How do we create the perfect marriage between fast and slow coffee?

“a sensory experience combining education & theater around the art of coffee”

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